Branding

The basics covered in the Name, Purpose, and Branding section apply here: get a logo, secure consistent handles, and register a domain. What this section covers is the practical side of using that brand for event communications.

Templates save time

For every event, you’ll need graphics: a social post announcing the date and venue, posts for each speaker, a final lineup image, and variants for different platform formats. Creating these from scratch each time is slow and inconsistent.

RubyMX uses Canva with a set of dedicated templates for each format. For a new event, the only changes are the venue name, date, and speaker details. The rest stays the same. It takes minutes instead of hours and keeps the visual identity consistent across all communications.

Start with the formats you actually use: a square post for Instagram, a horizontal card for Twitter, a banner for the event page. You can add more later.

What to include

Each event graphic should have at minimum:

• Event name and edition number (if applicable)
• Date and time
• Venue name
• Speaker name and talk title (once confirmed)

Keep it readable. Meetup graphics are often viewed on a phone. If the text is too small to read in a thumbnail, it won’t land.