Social Media

Social media is primarily a channel to drive registrations and keep your audience informed. RubyMX posts across all its networks: Twitter, Instagram, LinkedIn, Facebook, and YouTube. You don’t need to be on all of them from day one: pick the ones where your community already is.

What to post and when

Each event follows a consistent announcement sequence:

1. Sponsor company, date, and venue confirmed
2. First speaker announced
3. Second speaker announced
4. Third speaker, if there is one
5. Final lineup post with all speakers
6. Reminder the day before the event
7. Day-of post with the streaming link

The cadence depends on when information becomes available. In practice, leave at least one day between posts and no more than a week. Don’t hold posts artificially to hit a schedule: if you have a second speaker confirmed the day after the first, post it.

The day-of post is the one that includes the streaming link. That’s often what people are looking for.

Registration

Use social posts to direct people to registration, whether that’s Eventbrite or a system the sponsor company provides. Keep the link visible and consistent across all platforms.

What not to worry about

You don’t need detailed analytics to run a successful meetup. Knowing which platform drives the most registrations is useful, but it’s not something to optimize for early on. Consistency matters more than channel performance.